One day, Belinda was distracting herself from hectic L.A. traffic with a podcast about climate change. Suddenly, the soundtrack soared, and she knew deep in her heart of hearts her destiny was to bring sustainable oral care to the world. That’s not exactly what happened but trust us when we say it was pretty close to a scene from a Hollywood romcom because Belinda worked in the medical device industry, married to a dentist (Dr. Casey), and friends with Pradnya, a fellow MBA who worked in manufacturing and is deeply passionate about sustainability. Sustainable oral care was the obvious win-win-win way to improve the planet and smiles everywhere. Oral care is also a very prominent plastic waster. Our commitment is to reduce waste produced by all healthcare products, so our line of oral care products (and packaging) is 100% sustainable, without sacrificing function or design.