Changing the world, one lipstick at a time. Founded by Melodie Reynolds, beauty industry insider of 20 years, Elate was born of Melodie’s penchant for kindness—for ourselves, each other and our planet. Disheartened by the unethical and unsustainable practices typical of the industry, Melodie envisioned a different future—one without shame-based marketing or single-use packaging. She founded Elate in 2014 on a mission: To redefine what “low waste” looks like in the cosmetics industry. Since then, Elate has saved 697,000+ plastic packages from ending up in the landfill.