Founded by renowned stylist, aromatherapist, and nature lover, Mordechai Alvow, Yarok Plant Based Beauty hair and body care products are 100% vegan, and free of alcohol, parabens, and sulfates. Made with organic, certified organic and responsibly harvested ingredients and packaged in sustainable materials using ethical practices, all products are designed to feed your beauty. Yarok is making the greatest positive impact on hair and scalp health with the least negative impact on the world. The brand has grown from a singular signature treatment (Feed Your Youth) and has blossomed into a portfolio of products, and really, a way of life.