Our Belief You can achieve more with less. We create products that are the simplest, most effective tools to help you realize your potential. Experience gratitude through The Five Minute Journal—the original guided journal, or turn dreams into reality with the Productivity Planner. Our products forge positive habits swiftly, sparing you years of trial and error. Unlock your potential with less effort. Our Symbol The Intelligent Change symbol design draws inspiration from Maslow’s Hierarchy of Needs which has inspired us to help people on their journey to self-actualization. We have incorporated the sun as a representation of daily habits we instil and the bright future those habits ultimately lead to. Additionally, Maslow’s Pyramid represents the possibility of unleashing and utilizing our full human potential. Together they represent the mission of Intelligent Change. Premium materials made sustainable. We use natural, recycled, and biodegradable materials as our commitment to protecting our shared home.