Apigenin is a naturally occurring flavonoid, that inhibits CD38, and in turn, boosts NAD+ levels. Studies have shown that apigenin alone can double your NAD+ levels in the body, without the supplementation of NMN! When apigenin assists with increasing NAD+ levels, it can protect against obesity and fatty liver. We also see an increase in sirtuin activation with the use of apigenin. Finally, apigenin has also been shown to support a healthy heart. Many apigenin products on the market do not store well and lose potency very quickly. Do Not Age’s Pure Apigenin, bound to beta glycosides, is extracted from nature and fully stabilised to keep potency over the long term.