- Whitening: Sodium Bicarbonate formula - Mineralising: Fights plaque and improves breath - All natural: Zero SLS, peroxides and chemicals - Zero-waste: Recyclable plastic-free packaging Our snazzy powder is a 100% natural Sodium Bicarbonate and Silica blend to round-house kick plaque and stains caused by food, tea or coffee off the map. Like toothpaste but with lemons... yeah, the yellow things...gotta love that oil! Ingredients: Sodium Bicarbonate*, Calcium Carbonate*, Diatomaceous Earth*, Dicalcium Phosphate*, Xylitol*, Citrus Limon Peel Oil*, Menthol*, Tocopherol*, Limonene. *Eco-natural origin. Packaging: Cardboard box^, paper label^, glass jar^, aluminium lid^, vegetable ink^. ^Recyclable. How to use: Dip a toothbrush into the powder, apply as you do your signature toothbrush dance for 2 minutes, then rinse. Yes, kids can use it too, under adult supervision of course. Storage: Once opened you're good for 12 months. Keep nice and dry and out of reach of children and bears. Supply: 100 uses or 50 days if used twice a day.