The Earth Sense Organics Toothpastes Certified Palm Oil Free by POFCAP Presented in reusable & recyclable aluminium tins that protect the product whilst traveling. This is a mint non-foaming formula with activated charcoal that is 100% natural & organic with only mineral and plant ingredients. How to use: Wet toothbrush with warm (or cold) water Gently rub brush in a circular motion onto surface of toothpaste until brush lightly covered. Brush teeth as normal As with any natural product do not use if you are sensitive to any of the ingredients.