Extreme Hold Matte Pomade provides our strongest hold and a matte finish. Water-based formula washes out easily and won’t leave buildup behind. It’s better than 10, it’s an 11! Works well on fine to thick hair. Creates dry, messy-textured looks, Water-based formula washes out easily and won’t leave buildup behind, Subtle sugary rum fragrance. Adds volume with extreme fullness and definition.