🦷 with organic menthol ✨ 60ml 🫙 In a glass jar 🤌 Made in Italy 🌿 Vegan, natural, and organic ingredients It is estimated that 20 billion toothpaste tubes are thrown away every year. Most of them are made of non-recyclable plastic. Our fluoride-free toothpaste in a glass jar is the ideal alternative for natural and vegan teeth cleaning. First of all, let's say that this is not a solid toothpaste (we have tested several and using them didn't convince us much). So, we decided to offer a plastic-free paste version, easy to apply but above all effective! Instead of fluoride, you will find hydroxyapatite: a mineral present in tooth enamel. This ingredient helps to create a natural defence against cavities and tartar, strengthening tooth enamel. Xylitol is a precious ally in cavity prevention, while refreshing organic aloe vera gel protects gums from inflammation. Your mouth and the environment will thank you!