Many people do not realise that denim jeans should not be washed often, if at all. Attirecare's premium denim wash offers a diverse way of cleaning and conditioning your beloved Denim. This concentrated natural Denim Wash is tough on dirt and stains, yet gentle on sensitive skin. It fights stubborn stains without harmful chemicals. Its clean and safe formula contains powerful natural ingredients and essential botanicals that rinse easily leaving a naturally worn-in look we all love. Birch is known for its caring properties and extracts from birch contain bacteriostatic and soothing properties which will ensure bacteria have been removed from the cotton fibers amongst other natural remedies. The formula is also rich in bioactive components like acetic acid (white vinegar) alongside natural sea salts, giving it potent antioxidant and antimicrobial properties, which will help the dye of the denim set. Birch Oil - Birch is known for its caring properties and extract from birch contains bacteriostatic and soothing properties. Lavender & Tea Tree Essential Oils - Added to the formula as they will help to remove smells and kill bacteria, the natural botanicals will also act as disinfectants/sanitisers for your denim. Plant-Based Surfactants - Produced by the reaction of glucose from corn starch with the fatty alcohol decanol which is derived from coconut & fruit sugars so you can be sure our no-nasty formula will be kind to your denim! Acetic Acid - Helps dye the denim set and ensure a naturally worn-in look we all love is kept. Environment - This product is eco-friendly and biodegradable. The packaging is made up of a recycled glass bottle and an aluminum screw cap. APPLICATION FOR HAND WASH: Fill a sink full of cold water. Turn your jeans inside out before exposing them to water. Leave jeans to soak for at least 45 minutes. Rinse with cold water until all denim wash has gone. Hang to air dry. APPLICATION FOR MACHINE WASH: Turn jeans inside out. Use 2 caps full of Ac’s denim wash. Set to delicate wash. Hang to air dry.