blue-violet formula | tones & brightens natural or bleached blondes & highlighted brunettes this cutting-edge formula is infused with basic blue #99 to tone all blonde shades, highlighted brunettes, and unpigmented hair. formulated with jojoba proteins and baobab oil to strengthen hair fibers from the inside, and restore shine, elasticity, and softness. - basic blue #99 neutralizes a wider spectrum of unwanted brassiness - penetrates the cuticle to heal damage and strengthen hair from the inside - deeply nourishes hair to add shine, elasticity and softness - provides weightless moisture without build up - quinoa proteins aid in color pigment protection smells like: flower fusion apple emulsion blend with Polynesian orchid flower and pomegranate extracts