My name is Alicia, and I am the Founder & Creative Director of HEYMAEVE. I am originally from Singapore, and moved to the US in 2013 to pursue fashion in NYC. I had a blast experiencing running a fashion business in one of the largest fashion cities in the world, after which I took a short hiatus to start a family. I have 2 beautiful little girls, Emma & Elizabeth, and having spent their early years focusing on raising them, I am now back in business with a new lifestyle brand, HEYMAEVE. I started the brand in Florida, & we now have our operations based out of North Carolina.