By Saydi, was born from a passion for creativity, self-expression, and inclusivity. Founded to celebrate the beauty in everyone, our mission is to craft high-quality, innovative products that inspire confidence and individuality. With a commitment to vibrant colors, nourishing formulas, and delightful scents, By Saydi brings joy to every makeup routine. Rooted in authenticity and driven by a desire to make beauty fun and accessible, we aim to empower people everywhere to shine bright in their unique way.