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Urban Sophistication


HK$7,841.80 minimum order

Urban Sophistication® started as a passion project by sibling-duo Neta and Elad Yam in 2015. At the time, the high-school graduate and the law school student were looking to encourage intelligent conversations about pop culture through fashion.

They opened an Instagram page and within a few months grew organic strong community around the point of view they shared in the form of screen-printed tees and hoodies.

The designs caught the attention of some of their subjects. Soon, the brand's commentary on pop culture was immersed in it, after being worn and featured by the same personas and publications it was commenting on. With high-end design detail, emphasis on meaningful storytelling, and a touch of irony, we create pieces that radiate the strong identities of their wearers. There is a story behind each piece, yet by wearing them they tell yours.

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