Aetter was born from our love of the ritual of incense. A moment in time to focus, breathe and let the fragrance transport you. The ritual of burning incense to change the energy of a space has been used for centuries across the world. We created four modern fragrances using ancient ways, to help you transform your environment.tradition reimagined Aetter was born from our love of the ritual of incense. A moment in time to focus, breathe and let the fragrance transport you. The ritual of burning incense to change the energy of a space has been used for centuries across the world. We created four modern fragrances using ancient ways, to help you transform your environment.