My White Secret was born from extensive market research into non-peroxide teeth whitening treatments. Our products are developed jointly with the help of experts in dental care. Lots of teeth whitening products contain harmful peroxide based formulas that erode the teeth’s natural enamel and cause irreversible damage to your pearly whites. Not only could you damage your teeth but EU/UK law now dictates that any teeth whitening product with over 0.1% peroxide must be administered by a dental professional which means lots of trips to the dentist!