We started as LiveCoco-with the "Coco" referring to the glorious coconut. We loved promoting the benefits of coconuts via our product range but slowly we became aware of the negative impact we were having on the environment due to the way we used to operate. We experienced our own internal struggle and very soon found it impossible to justify still selling single use plastics. We've since re-branded & re-focused. The "Coco" means "Conscious Consumer".