We started out making 100% natural oral care products in low-impact and sustainable packaging back in 2015, selling from a stall at the local farmers market in South East London. Not long after, we expanded into a new site in West Sussex. Today, we’ve grown into one of the UK’s most trusted natural oral care brands. NATURAL Many ‘natural’ oral care products still use synthetic ingredients, like SLS and glycerine, that we end up ingesting. We only use pure, natural and organic ingredients for all our products. This means that we are able to look you straight in the eye when we tell you that this is oral care done naturally. SUSTAINABLE Our products are made in small batches from our site in Sussex. We exclusively use natural ingredients that are sourced as locally as possible. Also, our packaging is designed to produce no waste – so no clogging up landfill sites with pollutants. This way, you can take care of your oral hygiene safe in the knowledge that you are doing good by the planet. CONSCIENTIOUS The ingredients we use are ethically sourced, organic and food grade. There’s certainly no animal testing, and we work hard to ensure our environmental footprint is low. Our sense of fairness also stretches beyond our products, as we are proud to be a Living Wage Employer.