Started in 2017, FRUU has been dedicated to creating sustainable, vegan cosmetics, bath and home fragrances crafted from up-cycled and wonky fruits. We manage every step of the process, from design and development to manufacturing, ensuring the highest level of quality, all in London. By upcycling fruits that would otherwise go to waste, we've transformed them into innovative cosmetics. With 45% of global fruits & vegetables ending up as waste, we're committed to making a positive impact. Here's a glimpse of FRUU: • Crafted in London: Formulated, designed, and lovingly made by our team of cosmetic scientists, designers and production team in London. • Eco-Friendly Originality: By upcycling fruits that would otherwise go to waste, we've transformed them into innovative cosmetics. • Certified & Ethical: We proudly hold certifications for being vegan, cruelty-free, and PETA approved. • Diverse Range: From beloved lip balms to the revolutionary FRUU Solid range (plastic and water-free), sustainability comes in every shade and texture. Our product range includes shower/shampoo bars, body butter bars, face cleanser bars, hand creams, lip balms and colour balm sets, almighty balms (all-purpose balms), candles, diffusers and more.