A brand born from a deep desire for wellbeing. It all began when the founder, Moroccan-born Sofia, moved to the bustling city of London. As she settled into the fast-paced environment, she became increasingly aware of how pollution, daily stress, and the effects of time impacted her and those around her. This realization sparked a vision—a world that embraced nature, authenticity, and holistic wellness. Reflecting on her childhood in Morocco, Sofia was reminded of her uncle, a renowned apothecary and aromatherapist, who crafted age-old remedies using the powerful essences of plants and flowers. The memory of his workshop, filled with rich aromas and essential oils, became the inspiration for creating something that would bring that same sense of wellbeing to others.