Serving a community of plant parents With six years as a team targeting the plant market, serving a community of thousands of plant parents, Rosário and Cristina, two agronomist engineers, realised that there was a need for natural products, with careful communication and aesthetics. But it was not just about the plants. We wanted to empower people to keep their plants alive while contributing to a better world by reducing carbon emissions and promoting a more sustainable lifestyle. With that vision in mind, we have created an innovative product line, circular-economy based, as it is made with natural by-product ingredients and upcycled materials. Our products are designed to make caring for plants enjoyable and easy, while also being mindful of our planet’s resources.