It all started in 1944, during the immediate post-war era: Mariuccia De Feo Olcelli created her pharmaceutics workshop in the then small town of Seregno, at the gates of Monza. The first products were immediately followed by many others, formulated with skill and quality by her son Manlio, a pharmacist, who widened the production. In 2013 Maria Elena Olcelli, from the family’s third generation, mother of three, carried on the family’s heritage by broadening the business with the creation of Linea MammaBaby. Linea MammaBaby is a wide detergent-cosmetic products line, specifically designed for babies, and perfect for adults too.