Everyone has a natural beauty created by individuality and balance. Our goal is to improve, maintain or enhance the beauty and natural health of the hair and scalp through professional products created ethically and responsibly. We believe in the beauty of simplicity, the harmony of the elements, and the balance of nature. ōrora意思是希望﹑曙光。品牌背後是愛的印證，見證著一個感人的愛情故事。藤井博樹希望能夠把這份幸福延續，並帶到大家的身邊。第一個日本化妝護膚護髮品牌在香港設立亞洲業務基地，將日本美容和育髮秘方遂漸帶到世界各地。