LE PRIUS is an innovative lifestyle brand born in Marseille in the south of France. The brand was founded in 2015 by Jeanette Borgstrom, Swedish, business lawyer in Stockholm and Cyril Gombert, French, biologist and expert in sustainable development. Jeanette Borgström, the President, is passionate about design, beauty and quality products. Seduced by the cosmetics of Provence but surprised by their anchoring in the past, she wanted to build a lifestyle brand that breaks the codes of this cosmetic industry, by creating an exceptional brand, the first of its kind to embrace a minimalist design and modern, while keeping as a basis, the best natural ingredients that Provence offers. Seduced by the art of living in the south of France, she gives the brand a unique Lifestyle side that invites an easy and permanent Joy of living. “ I wanted to create a lifestyle brand that breaks the codes of the cosmetics industry. A brand that embraces modern minimalist design, the finest ingredients from Provence and the joyful art of living in the South of France. » Jeanette Borgström, President of LE PRIUS