It all starts with a mother's love for arts and crafts and her daughter Elisa. Muriel started this project when she tried to make a sweater for her daughter. But the project was very ambitious and Muriel much too impatient and the crochet sweater became the bag you see here today. The story kicks off from there with lots of laughter, joy and colors... Creating this brand means sharing colors, happiness, good energies and the pleasure of working together as a family and let's not forget that this project has taken shape thanks to the fantastic artistic director Julia Tordjman's talent . We started by creating products which we wanted to see worn. For our products, we chose an organic cotton with long staple fibres. This type of cotton is very soft and has a greater resistance to washing and use. It is therefore more durable. We found the fabrics for the pouches in an organisation which accompanies designers in their appropriation of circular economy practices and the reuse of materials. Finally we have enlisted the expertise of women in Morocco who are part of cooperatives and associations supporting women. We visit them several times a year and we are proud to help them bring an income home while respecting their way of life.