Yooforea was created by Fiona, who always wanted to provide the best for her daughter, in every way possible. After a lot of research on what was available in the market, Fiona decided to improve and create a new industry standard, feeding products that eliminate plastics and chemicals, offering toddlers and families safe, hygienic, and durable options. The purpose of the brand was to ensure Fiona’s daughter and other babies have access to the best & safest products offered on the market for their use.