coast kids is a modern children’s toy and accessory label championing bright colours, simple details, sustainable materials and fun. designed to be mixed and matched, each product is a modern take on a timeless tradition. coast kids is all about endless days spent outside, exploring and having fun amongst all nature has to offer. each product is designed exclusively for the brand, with the help of engineers and specialised product designers – and named after the Australian beaches we all love. you may recognise your own local beach among the products. coast kids is a reflection of the love for the outdoors held by its founders, Morgan Clark and Mallory Faleono, two mothers, and sisters, with a fondness for the sea. both Morgan and Mallory spend a lot of time at the beach with their children, having themselves grown up as nippers at Bulli Surf Club, they developed a passion for the seaside from a young age. coast kids was born in Woonona, in the height of COVID in 2021, when their local beach became the perfect escape from the realities of lockdown. Morgan and Mallory envisioned a brand that made adventures to the beach, parks and outdoors, fun, aesthetic and practical. utilising a fun colour palette, purposeful details, custom designs, sustainable or durable materials and high-quality manufacturing – coast kids became what it is today.