Founder and creative director, Anna Brand of The Woolly Brand creates 100% Australian grown merino wool knitwear for infants and children that is smart, sustainable and machine washable. Designed to be worn every day, from play to formal occasions. From a merino sheep farming childhood to inner city Neonatal Intensive Care career, Anna Brand understands not only the needs of little ones but also all about the ultimate natural fibre in which to create her knitwear designs. Merino wool is ideal for dressing little ones as it is 100% natural, renewable and sustainable whilst boasting the ability to temperature regulate, breathe and wick moisture, create a fire-safe environment and be super soft and snuggly for sensitive skin. Knitted from the highest quality 100% Australian grown, extra fine merino wool, The Woolly Brand knitwear is perfect for your little one. The Woolly Brand, to you from us.