Meet CMY Cubes--the makers of the most curious and utterly magnificent sensory toy you’ll ever get to handle. These seemingly magical colour-defying cubes, tetrahedrons, icosahedrons, and more are captivating the world, seeing 1200% growth in the first six months alone. The almost instant success came from a mixture of launching a first-of-its-kind product that is extremely visually appealing and good digital marketing, thanks to Saper's experience in the industry. Shortly after launching, CMY Cubes went viral on TikTok & Reddit, which launched CMY into the market quickly. Co-founder Gabi Saper elaborates further, "As with many people, COVID put us in an extremely difficult financial situation with work drying up for Lorenzo during the peak of lockdown. This gave him a little more time on his hands to find a new way to make ends meet. Lorenzo is a bit of a science nerd and we both have always loved experimenting and making new things so we came up with the idea for making CMY Cubes. What we didn't realise is that it would be as big of a hit as it has become all over the world. We love knowing that we created something that people not only wanted but needed.