BAMSAE is an innovative cosmetics company established with the goal of entering the global beauty market, launching in July 2025. The name ‘BAMSAE’ stems from the confidence that skin can transform overnight. More than just a cosmetic brand, BAMSAE offers high-performance, highly effective skincare solutions that deliver visible skin changes. From the beginning, BAMSAE has held “efficacy-driven ingredient formulation” as its core value. Unlike most skincare products that primarily use purified water as the base ingredient, BAMSAE formulates its products with a high concentration of active ingredients that directly contribute to product effectiveness. For example, the ‘Hydrolyzed Collagen Lifting Cream’ contains 33% hydrolyzed collagen instead of purified water, allowing users to feel immediate skin firmness and elasticity upon application. Similarly, the ‘Matricaria Flower Calming Cream’ maximizes skin soothing effects with 42% matricaria flower water and uses a gentle, low-irritation formula safe even for sensitive skin.