Anchored in Asia Beauty and Cosmetics, we are a fast-growing distribution disruptor helping high-potential brands enter, grow, and dominate markets from Hong Kong, Singapore, Taiwan, Malaysia, Thailand, Australia, and beyond.
Trusted retail partners across Asia
Who We Are
Markato is not just a distributor and logistics provider; we are brand builders.
We combine rapid operational and distribution capabilities with innovative, localized marketing strategies to build brand equity and drive sales in the region's most competitive markets.
Raised across rounds led by Lightspeed in Q2 2023 and Q4 2024.
5
Asia-Pacific Markets
2,000+
Points of Sale
30M+
Addressable Customers
A comprehensive ecosystem designed to accelerate your brand's presence across the most lucrative Asia-Pacific markets.
Direct pathways into tier-1 retailers across 5 Asia-Pacific markets.
End-to-end campaign execution from awareness to conversion.
Real-time sell-through tracking and inventory optimization.
Seamless cross-border logistics and localized compliance.
Markato runs the full operating stack that turns a Korean brand's regional ambition into shelf presence, sell-through, and renewable retailer relationships across Asia. Ten services, one team, four markets live.
Where to launch first, what to launch with, and how to price for the market you're walking into. We sequence HK, Macau, Singapore, Taiwan, Malaysia, Thailand, and Australia based on category fit and retailer demand — not a generic regional rollout deck.
Product registration across HK DH, SG HSA, TW TFDA, MY NPRA. Labelling localisation, ingredient compliance, customs clearance. The unglamorous infrastructure that nobody on a brand's Seoul team has the bandwidth to figure out.
Preferred-supplier mandates with Watsons, Mannings, Guardian, and Sephora. We manage the buyer relationship, range reviews, promo calendars, and planogram execution. Retailers route new brand introductions to us; we don't cold-pitch them.
It's how long it takes a registered product to get on a Mannings shelf when the operating stack underneath is already built. Legacy distributors quote six to nine months because they are rebuilding the stack each time.
Brand.com builds, plus storefront operations across Shopee, Lazada, TikTok Shop, Coupang, and Momo. Listings, sponsored ads, promo management, and fulfilment integration — owned end-to-end so a brand sees one P&L, not four agency invoices.
Paid social, search, and retargeting run in-house — not handed to an agency. Conversion measurement is wired into retailer sell-out data so we can tell the brand which ad got which unit off which shelf. Closed loop, no attribution theatre.
K-beauty consumers discover via creators. We run tier-1 talent campaigns, micro-KOL seeding, and UGC programmes across HK, Singapore, and Taiwan with measurement that ties back to retailer scan data, not view counts.
Korean creative localised — not just translated — for each market. PR, earned media, brand events, retail pop-ups, and in-store activations. We protect brand equity while the retailer pushes for promotions; that tension is part of the job.
Bonded warehousing, last-mile to retailer DCs, B2C fulfilment, and returns. Sell-through-driven replenishment runs daily, not on monthly reorder cycles. FOC stock and trade goods handled in the same flow.
Weekly sell-out by SKU, door, and market. KOL ROI tied to retailer scan data. Brand-level P&L reporting back to Seoul HQ in a format they can actually read. Our software stack is built around what brands ask in their first 90 days.
Daigou management, cross-border ecommerce via Tmall Global and Douyin, and HK-based China consumer activation through the Mannings cross-border rail. The lowest-risk way for a Korean brand to test China demand before a mainland commitment.
We work with a deliberate number of brands at a time. If you hold genuine Korean consumer demand and you want a partner who runs the operating stack rather than handing it off, the conversation usually starts with one call.
Start a conversationJoin Markato's curated ecosystem of premium beauty and lifestyle brands. We handle the complexity of cross-border retail, so you can focus on creation.
Instant access to vetted retail partners in Hong Kong, Singapore, and beyond without establishing local entities.
Preferred-supplier relationships with Watsons, Mannings, Guardian, and Sephora put your brand on the shelf beside the categories buyers already trust.
From KOL campaigns to in-store activation, we drive awareness and conversion across every channel in your target markets.
Trusted by industry leaders
Thank you for your interest in Markato. Our curation team will review your brand profile and be in touch within 2–3 business days.
We bridge the gap between premium global brands and leading Asian retailers through technology, curation, and transparent logistics.
Streamlined compliance and logistics accelerate entry.
Mannings stores + Sephora Asia network across key APAC markets.
Mannings supplier awards won by a Markato brand in its first year on shelf.
| Features | Markato | Traditional Distributors | DIY Approach |
|---|---|---|---|
| Retail Access | check_circle Instant network access | Limited, legacy relationships | Zero existing network |
| Speed to Market | check_circle Weeks | 6–12 months | 12+ months |
| Marketing Execution | check_circle Localized & data-driven | Generic mass-market | High cost & effort |
| Risk Profile | check_circle Managed compliance | Moderate | High personal liability |
Discover how premium beauty and wellness brands scale across new markets with our curated B2B retail partnerships.
Olive Young top-selling Korean haircare brand launched across HK, Macau, Singapore and Taiwan via exclusive partnerships with Mannings and Watsons.
Exclusive distributor for Dermafirm in Hong Kong and Macau via Watsons. A clinic-born brand trusted by 3,000+ dermatologist clinics in Korea and distributed across 30+ countries.
Exclusive distributor for WELLAGE in HK, Macau and Singapore, launched as a "Key Brand" via Mannings and Watsons.
Science-backed ingestible beauty brand famed for its daily collagen shots and Organic Olive Lemon Dual Shot — clinical-grade ingredients in an effortless drinkable format, consistently topping Olive Young's supplement charts.
Korea's first-mover wellness brand targeting feminine microbiome health, marketed as an everyday lifestyle supplement. Its probiotic tablet formula has redefined intimate care as a mainstream beauty category.
Minimalist pore-care brand built on single-ingredient-forward formulas. Its Super Melting Sebum Softener went viral on TikTok and became a perennial Olive Young best-seller for oily and combination skin.
Korean body care innovator behind the patented guasha-stick serum — blending traditional massage ritual with modern slimming actives in a twist-up stick format. The fastest-growing body care brand on Olive Young.
Pioneering edible beauty supplement designed for facial contouring — its V-Line Chews combine bromelain and lymph-drainage actives in a pineapple-flavoured chewable tablet. Highly giftable and viral across Olive Young and Kakao Gift.
Korean indie vegan brand celebrated for its 100% plant-based pack cleansers and whipped cream moisturisers. Recipe-card-style transparent labelling and pastel packaging have made it a Gen-Z cult favourite on Koolseoul and Olive Young.
Sophisticated colour-meets-skincare brand defined by its golden oil-based formulas. The Glow Oil Serum, Tinted Lip Treatment, and Cushion Powder blur the boundary between makeup and skincare, earning a devoted following on Musinsa Beauty and Olive Young.
Korea's #1 Olive Young scalp-care brand, launched across Asia from a standing start — to category leadership in the region's most competitive health & beauty channels.
Brand
Lilyeve
Category
Scalp & Haircare
Markets
HK · Macau · SG · TW
Role
Master Distributor
Since
Q3 2025
Results at a glance
#1
New haircare brand — ranked by both Mannings & Watsons in every market entered.
1,000+
Retail doors across Asia
27M
Views from KOL content
2
Mannings supplier awards
Launched with Asia's leading H&B retailers
01 — The Challenge
01
In Korea, Lilyeve was already Olive Young's best-selling scalp-care line. Across the rest of Asia it was unknown — no shelf presence, no local awareness, no retail relationships. Markato's mandate: build the brand from the ground up and establish it as a category leader in the region's most competitive drugstore channels.
02 — The Strategy
Three coordinated workstreams — retail distribution, digital marketing, and on-ground activation — executed market by market.
Retail Distribution
Markato was appointed Master Distributor for Lilyeve across seven markets, rolling out through the region's leading drugstore chains — sequenced to build momentum from one launch to the next.
Q3 2025
HK & Macau
via Mannings
Q1 2026
Singapore
via Watsons
Q2 2026
Taiwan
via Watsons
Planned
Malaysia · Thailand · Australia
Digital Marketing
A digital-first strategy anchored by Key Opinion Leaders matched to Lilyeve's clean K-beauty aesthetic — authentic content that drove awareness and converted in-store.
+46
more creators across HK, SG & TW
27M views total
Retail Trade Marketing
Securing premium shelf real estate was central to the retail strategy. Across HK & Macau, Lilyeve held consistent eye-level, one-metre placement in the majority of Mannings outlets — positioned beside category leaders to maximise discovery and trial.
In Singapore, Watsons granted top-shelf placement backed by sustained trade investment: branded gondola-end displays, in-store POSM, and out-of-home media — replicated across every market for brand consistency.
Brand Activations
03 — The Result
In every market entered, Lilyeve ranked as the top new haircare brand at both Mannings and Watsons — and earned two Mannings supplier awards in Q2 2026, recognition as a top-tier partner just months after the first shelf went live.
Mannings Award
Mannings Award
Ready to write your success story?
See how we can replicate the Lilyeve playbook for your brand — from retail access to digital marketing to on-ground activation.
Partner with Us →Asia-Pacific market coverage across active and planned markets.
Active
Planned
Find us in Wong Chuk Hang, Hong Kong.
801, The Factory, 1 Yip Fat Street, Wong Chuk Hang, Hong Kong
